Will Smith needs a franchise to open a movie. For better or worse, character, especially branded character still counts. Impact 50: Investors Seeking Profit — And Pushing For Change. Will Smith’s “Gemini Man” is coming in under expectations with about $19 million at 3,642 locations. Opinions expressed by Forbes Contributors are their own. © 2020 Forbes Media LLC. under which this service is provided to you. Like almost other movie star today, save for Leonardo DiCaprio and (at a price) Kevin Hart, he is a high-level added value element for an already viable IP/franchise/brand pitch. Reviews have been mostly downbeat with a current 29% score on Rotten Tomatoes. Adam DeVine’s artificial intelligence comedy “Jexi” is showing little traction with about $3 million at 3,600 screens. I have extensively written about all of said subjects for the last 11 years. The action scenes, especially the big motorcycle chase that kicks off the second act, still impressed. Latest Updates: But theatrical moviegoing is at an impasse right now, with original, star-driven studio programmers facing an uphill battle against streaming content and the allure of branded/IP franchise fare. If this were the 1990s, when this film was initially conceived, I’d be less concerned about a studio saying, “To hell with it, let’s ride or die!” to a filmmaker like Ang Lee and a star like Will Smith. So far, Gemini Man has only grossed $36.5 million domestically and $82 million overseas. “The Addams Family,” handled through MGM’s United Artists Releasing, has been projected to earn $21 million to $27 million from 4,007 venues. Like the recent Star Trek films or the Ghostbusters remake (both of which overspent on arbitrary spectacle), Gemini Man had an inflated budget due to elements that didn’t go toward creating a more commercial movie. Sci-Fi “Gemini Man” kicked off at the international box office last weekend with $7 million in five markets and will expand to 54 territories, including the United Kingdom, Russia and Mexico. Our editorial content is not influenced by any commissions we receive. 'Gemini Man' Stumbles at Box Office on Opening Weekend With Just $20M, 'Joker' Is the Highest-Grossing R-Rated Movie of All Time (UPDATE), Jared Leto Reportedly Tried to Stop Warner Bros. From Making 'Joker'. Conditions of Use The top 10 was rounded out by the limited release of two critical darlings; Bong Jong-ho's Parasite and the Robert Pattinson and Willem Dafoe-starring The Lighthouse. Follow me at @ScottMendelson and "like" The Ticket Booth on Facebook. There was a point in time when a Smith-led genre film was box office gold, but that's no longer the case. An over-the-hill hitman faces off against a younger clone of himself. In its second weekend at the domestic box office, it ultimately took a 59 percent performance hit. With the caveat that the reviews for the movie were lousy, folks either were turned off by the high-frame-rate (perhaps they got burned by the first Hobbit prequel), had no interest in 3-D or were unable to find a nearby theater playing it at a high frame rate. So far, Gemini Man has only grossed $36.5 million domestically and $82 million overseas. Variety and the Flying V logos are trademarks of Variety Media, LLC. It hasn’t performed much better overseas, where it has earned $59 million worldwide after opening in around 85% of its eventual foreign markets. Barring a miracle, the $138 million Paramount/Skydance/Alibaba/Fosun production is going to be a relative box office disaster. Directed by: Ang Lee Starring: Clive Owen, Mary Elizabeth Winstead, Will Smith. But the “star+concept” packages that once defined Hollywood are now (unless the budget is low enough) bad business. Yes, the whole “young Will Smith” gimmick is interesting, but the expensive special effects don’t change the narrative in any specific way. Running Time 1 hr 57 min. Action I went and caught a cheap matinee showing of Ang Lee’s Gemini Man on Monday afternoon, intentionally seeking out a 2-D, 24-frames-per-second presentation in a comparatively old-school (non-stadium seating) theater.
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